AI & growth systems consultant · Los Angeles / Las Vegas
I design, build and ship the AI systems that market, qualify and sell — marketing automation, AI search visibility, lead generation and funnel infrastructure that keeps working long after the launch call.
Founder & CEO of Swoon.ai, an AI marketing agency building self-operating growth systems. 25+ years in digital, technology and marketing delivery — from FOX, Disney and Netflix platforms to automation systems for brands and white-label agency partners.
01 At a glance
Delivery record across agency leadership, enterprise platform programs and my own AI marketing practice.
02 Capabilities
Most teams aren't short on ambition — they're short on systems that keep working without a person pushing them. That's the gap I close.
Self-operating marketing systems that connect research, content, outreach and CRM into one pipeline instead of a pile of tools.
Make the brand the answer when buyers ask an AI. Generative engine optimization built on the technical SEO foundations that still decide rankings.
Intelligent prospecting that finds the right accounts, enriches them, and puts qualified conversations on the calendar.
End-to-end funnels that capture, qualify, nurture and close — with the measurement to prove which stage is leaking.
One source of truth across CRM, email, ads and analytics — built by people who write production code, not just slideware.
Two decades of getting complex work out the door — enterprise platforms, agency teams, and partner delivery under someone else's brand.
03 Selected results
A sample of engagements where the system, not the headcount, produced the result.
Designed and built a custom mobile app and community platform for a global coaching brand, giving thousands of followers a direct channel to engage.
Design, development, copywriting and SEO for Los Angeles' top-ranked tenant rights firm — seven-plus years and still running.
Full storefront, content platform and affiliate program for a veteran-owned America-first beef company.
Custom subscription platform with automated fulfilment and multi-state liquor compliance, delivered in three months.
Complete e-commerce platform for portable wealth products, shipped in two weeks with secure checkout and mobile optimisation.
Web design, marketing strategy and AI automation for America's first AI-managed cryptocurrency IRA platform.
Portfolio metrics are from published Swoon.ai case studies; the BlockTrust IRA figure describes transaction volume on the client platform that our growth systems support.
04 Technical ability
47 private repositories sit under my GitHub account: AI agents and MCP servers, full-stack products, automation pipelines, data and reporting systems, and the test suites that keep them shipping. Most of it is client-confidential, so the detail belongs in a walkthrough — this is what is in there.
Custom MCP servers and LLM services that put models to work inside a real operation, not a demo.
Products built end to end — interface, API, billing, background work and messaging — with the schema designed for what comes next.
The data layer and the surface on top of it, including the parts that are easy to get wrong at scale.
The manual work taken off the team and turned into a monitored, self-healing workflow.
Systems are only useful if they keep working. Testing and release discipline are part of every build.
Shipping and running it: environments, secrets, processes and recovery.
Three ways the work above turns into an engagement — usually the first things that come up in a cloud, data or AI conversation.
Take a process that depends on someone remembering to do it, and turn it into something that runs, reports and heals itself.
Build the pipeline and the surface together — schema, migration path, enrichment, then a report the business actually reads.
Wire models into the business where they do measurable work — and keep the guardrails around them.
Repository activity: github.com/swoonai — 47 private repositories. Client-confidential systems are excluded; code walkthroughs and architecture detail available on request.
05 Experience
Agency leadership, enterprise platform delivery and operating roles — the path that leads to building AI growth systems today.
Swoon Media / Swoon.ai
AI marketing agency building self-operating growth systems for brands and white-label agency partners — marketing automation, AI SEO/GEO, lead generation and sales funnels.
Forbes Council
Contributing to the Forbes Councils community on marketing, technology and automation topics.
Rad Intelligence
Operations leadership through a growth phase, aligning product, delivery and go-to-market execution.
TONIK+
Client partnerships and agency oversight for the delivery of paid social video campaigns running on the TONIK+ intelligence platform.
ReflexionLabs
Founded and ran a digital marketing agency spanning content, web development, animation and video production.
Fox Networks Group
Technical program management for the FOXNOW iOS, Android and OTT applications — a live, high-traffic streaming product.
Heavenspot — acquired by M&C Saatchi
Ran an advertising, creative and technology agency, and contributed to its successful acquisition by M&C Saatchi.
HYFN
Responsible for all creative technology initiatives across the client portfolio.
Dailey & Associates
Led the production department on every interactive initiative, acting as the bridge between marketing strategy and what shipped online.
Nestlé S.A.
Primary point of contact for cross-functional product and application development, from scope definition through delivery.
Taylor & Pond
Rebuilt the process for managing current and new e-commerce properties across a multi-site portfolio.
eJungle.us
Ran client JAD sessions to shape application vision, then delivered from RFP through launch with a dynamic development team.
Microsoft
Early career marketing role — the start of a technology-and-marketing path.
06 Brands & clients
Enterprise platforms, global consumer brands and the clients I've built and grown through Swoon.ai.
07 Credentials
08 References
Natacha is a world class performer and leader. She is a partner that is a pleasure to work with and someone I learn from constantly. It's rare to see technical, marketing and operational skills wrapped into effective leadership. If you get the opportunity to work with her I highly suggest you do so.
Natacha is an excellent partner to work with. She is dedicated and detail oriented with the client's focus foremost in her mind at all times. Having partnered with her on both large and small engagements, I have seen her champion her client's needs while effortlessly balancing her department's resources.
We hired Swoon as a white-label partner for our agency. They built an AI marketing automation system for our client that reduced their cost per acquisition by 58%. Our client thinks we're geniuses.
09 Next steps
I'm available for advisory engagements, AI automation builds, GEO and SEO programs, fractional operating leadership, and white-label delivery partnerships. The fastest way to start is a short call about the outcome you need and the system that would produce it.